Unlimited Local Marketing Services for Payroll Providers

Stop Competing with the Big Guys. Start Winning Locally.

Client Results:

1250+ 1st page keyword ranking

437% YOY website traffic growth

167% More Leads in 6 Months

We Don't Just Do Marketing. We Speak Payroll.

Here's the thing, most marketing agencies have no clue what you do. They'll treat you like any other business, throw some generic ads at you, and hope something sticks.

Not us.

Underdog Digital is an agency that knows this industry inside and out. We've been in the trenches. We understand the challenges of competing against ADP and Paychex. We know what it takes to win trust from local business owners who are tired of being just another account number.

We've helped several local payroll companies grow their client base, and we've done it by understanding one simple truth: payroll isn't just about processing checks. It's about relationships, reliability, and being there when your clients need you most.

That's why we know exactly how to position your services and get in front of the right businesses to drive real leads.

Think of Us as Your Marketing Team. Because That's What We Are.

You didn't get into payroll to become a marketing expert. You got in because you're great at what you do, processing payroll, staying compliant, and supporting local businesses.

But growing? That takes marketing. And marketing takes time you don't have.

That's where we come in. We become an extension of your team, handling everything from website updates and social media to lead generation campaigns and email sequences. You focus on serving clients. We focus on getting you more of them.

Your Dedicated Team

Get access to designers, copywriters, strategists, and specialists who work on your projects daily.

Unlimited Tasks

It is just that. You get unlimited marketing tasks with no strings attached. We try to make marketing easy and effective.

Results-Focused

At the end of the day - you need leads. We look at marketing and sales as a team to bring you the leads you need to grow.

Get Leads in the Door with Direct Outreach Campaigns

Let's be honest, hope isn't a strategy. Posting on social media and waiting for the phone to ring won't cut it in a competitive market.

Our direct outreach campaigns combine cold email, LinkedIn prospecting, direct messages, and strategic follow-ups to generate qualified leads for your payroll services. We craft messages that resonate with local business owners who are frustrated with their current provider and ready for something better.

This isn't spray-and-pray marketing. It's targeted, personalized, and proven to work.

Cold email campaigns to local businesses
LinkedIn outreach and connection strategies
Direct message campaigns on social platforms
Automated follow-up sequences that stay top-of-mind
Personalized video messages to stand out

Win Local. Build Relationships. Grow for the Long-Term.

Here's what the big providers don't get: local matters.

A business 457 miles away doesn't need your services. They can't stop by your office. They can't meet you for coffee. They don't care that you're part of their community.

But the business three blocks over? They do.

Local payroll companies win by being present, by building relationships, and by offering something the national giants can't- personalized service and real human connection.

That's why our marketing approach is hyper-focused on your local market. We help you generate awareness in your town and neighboring communities. We position you as the go-to payroll provider in your area. And we give local businesses a reason to switch from the big guys to you: better support, better experience, better results.

Community Building

Build your presence at local events and networking groups where your ideal clients gather.

Local SEO Domination

Show up first when businesses search for "payroll services near me" or "local payroll company."

Targeted Advertising

Run geo-targeted ads that only reach businesses in your service area—no wasted budget.

Referral Programs

Turn happy clients into your best salespeople with referral campaigns that drive word-of-mouth growth.

How Unlimited Marketing Actually Works

No long-term contracts. No surprises. Just straightforward, unlimited marketing that helps you grow.

Step 1

Choose your plan and get set up with your custom Trello board. We'll dive deep into your business, goals, and target market.

Step 2

Submit Unlimited Tasks

Add as many marketing requests as you need—website updates, ad campaigns, social content, email sequences, you name it.

Step 3

We Get to Work

Our team tackles your projects every single day with fast turnaround times based on your plan (1-2 business days).

Step 4

See Results & Scale

Watch the leads come in. Track your growth. Adjust and scale your marketing as your business grows.

Questions? We've Got Answers.

What does "unlimited" actually mean?

Unlimited means exactly that. You can submit as many marketing tasks as you need through your custom Trello board. Whether it’s designing social graphics, writing email campaigns, updating your website, or launching ad campaigns—there’s no limit to the number of requests. We work through them daily based on your plan’s turnaround time. You also get unlimited revisions until you love the final result.

Do I have to sign a long-term contract?

Nope. We believe in earning your business every single month. All our plans are month-to-month with no long-term commitment required. If you’re not happy, you can cancel anytime. We also offer a 14-day 100% satisfaction guarantee—if we’re not the right fit, we’ll give you a full refund, no questions asked.

How fast will I get my marketing projects completed?

It depends on your plan. Our Startup plan delivers most task deliverables in 1-2 business days. Our Grow plan delivers in 1 business day. Our Scale plan delivers in 0-1 business days. Keep in mind these are turnaround times for individual tasks (like a first draft or design concept), not entire projects like a full website.

What if I already have someone doing marketing?

Perfect! We can work alongside your existing team or take over specific areas where you need support. Many of our clients have someone handling day-to-day tasks but need strategic help, execution support, or specialized skills like SEO, paid ads, or outreach campaigns.

Will you understand the payroll industry?

Absolutely. Underdog Digital was founded by a payroll company (guHRoo), and we currently work with several local payroll companies. We understand your industry, your competitors, your challenges, and how to message your services effectively. You won’t need to educate us—we already speak your language.

What's included in unlimited marketing?

Everything you need to grow. That includes: website design and development, landing pages, SEO, paid advertising (Google, Facebook, LinkedIn), social media management, content creation, email marketing, graphic design, copywriting, funnel creation, direct outreach campaigns, strategy, and more. The only limit is your imagination.

How do I know this will work for my payroll company?

We’ve helped multiple payroll companies grow using the exact strategies we’ll implement for you. Plus, our 14-day satisfaction guarantee means you can try us risk-free. If you’re not seeing value or results, you get your money back. Simple as that.

Choose Your Growth Plan

All plans include unlimited marketing tasks, unlimited revisions, and no long-term contracts.

ONE

$1,995/mo

One marketing task being worked on at all times.

TWO

$2,995/mo

Two marketing tasks being worked on at all times.

THREE

$3,995/mo

Three marketing tasks being worked on at all times.

Ready to Win More Payroll Clients in Your Local Market?

Stop losing business to the big guys. Let's build a marketing engine that drives real leads, builds your local presence, and grows your payroll company the right way.