Stop Getting Overlooked in the Capital. Start Winning Locally.

Unlimited marketing services built specifically for Columbia small businesses who want to dominate the Midlands - without the enterprise budget.

Client Results:

1250+ 1st page keyword ranking

437% YOY website traffic growth

167% More Leads in 6 Months

We Don't Just Do Marketing. We Know the Midlands.

Here's the thing, most marketing agencies have no clue what it's like to run a business in Columbia. They'll treat you like any other business, throw some generic ads at you, and hope something sticks.

Not us.

Underdog Digital understands the Columbia market inside and out. We know the challenges of competing in a capital city where government, education, and healthcare drive the economy. We understand what it takes to win customers from USC students and families, state employees, Fort Jackson military personnel, and the diverse neighborhoods from Five Points to Forest Acres. We know the opportunities created by Columbia's role as the state capital and economic hub of the Midlands.

We've helped Columbia small businesses grow their customer base, and we've done it by understanding one simple truth: success in Columbia isn't just about having a great product or service. It's about visibility, community connection, and being there when your customers need you most whether they're Gamecocks fans, state workers, military families, or long-time residents of the Midlands.

That's why we know exactly how to message your business and get in front of the right customers to drive real leads.

Think of Us as Your Marketing Team. Because That's What We Are.

You didn't start your business to become a marketing expert. You started because you're great at what you do whether that's running a restaurant in the Vista, providing professional services near the State House, operating a retail business at Harbison, or serving the education and healthcare sectors that make Columbia thrive.

But growing? That takes marketing. And marketing takes time you don't have.

That's where we come in. We become an extension of your team, handling everything from website updates and social media to lead generation campaigns and email sequences. You focus on serving customers. We focus on getting you more of them.

Your Dedicated Team

Get access to designers, copywriters, strategists, and specialists who work on your projects daily.

Unlimited Tasks

It is just that. You get unlimited marketing tasks with no strings attached. We try to make marketing easy and effective.

Results-Focused

At the end of the day - you need customers. We look at marketing and sales as a team to bring you the leads you need to grow.

Get Customers in the Door with Direct Outreach Campaigns

Let's be honest, hope isn't a strategy. Posting on social media and waiting for the phone to ring won't cut it in a competitive market like Columbia.

You need proactive outreach. The kind that gets you in front of decision-makers and starts real conversations.

Our direct outreach campaigns combine cold email, LinkedIn prospecting, direct messages, and strategic follow-ups to generate qualified leads for your business. We craft messages that resonate with Columbia residents, business owners, state government employees, USC community members, and military families who are looking for the exact services you provide.

This isn't spray-and-pray marketing. It's targeted, personalized, and proven to work in the Midlands.

Cold email campaigns to local businesses and target customers
LinkedIn outreach and connection strategies for B2B services
Direct message campaigns on social platforms
Automated follow-up sequences that stay top-of-mind
Personalized video messages to stand out

Win in Columbia. Build Relationships. Grow for the Long-Term.

Here's what the big national companies don't get: local matters in Columbia.

A business in Charleston or Charlotte doesn't understand your market. They don't know the importance of USC athletics to local culture. They can't help you reach the unique mix of students, state employees, military families, and established residents. They don't understand that Columbia is the political and economic heart of South Carolina.

But locals do. And the people who've chosen to build their lives in the Midlands do too.

Columbia small businesses win by being present, by building relationships with the diverse community, and by offering something the national chains can't: personalized service, local expertise, and real commitment to the capital city and surrounding areas.

That's why our marketing approach is hyper-focused on the Columbia market. We help you generate awareness throughout Richland and Lexington counties. We position you as the go-to business in your category across the Midlands. And we give customers a reason to choose you over the competition: better service, better experience, better local connection.

Community Building

Build your presence at local events, chamber meetings, and networking groups where your ideal customers gather.

Local SEO Domination

Show up first when people search for "best [your service] Wilmington NC," "downtown Wilmington," or "[business type] near Wrightsville Beach."

Targeted Advertising

Run geo-targeted ads that reach residents, tourists, and visitors planning their Wilmington trip—no wasted budget.

Referral Programs

Turn happy customers into your best salespeople with referral campaigns that drive word-of-mouth growth.

How Unlimited Marketing Actually Works

No long-term contracts. No surprises. Just straightforward, unlimited marketing that helps you grow.

Step 1

Choose your plan and get set up with your custom Trello board. We'll dive deep into your business, goals, and target market.

Step 2

Submit Unlimited Tasks

Add as many marketing requests as you need—website updates, ad campaigns, social content, email sequences, you name it.

Step 3

We Get to Work

Our team tackles your projects every single day with fast turnaround times based on your plan (1-2 business days).

Step 4

See Results & Scale

Watch the customers come in. Track your growth. Adjust and scale your marketing as your business grows.

Questions? We've Got Answers.

What does "unlimited" actually mean?

Unlimited means exactly that. You can submit as many marketing tasks as you need through your custom Trello board. Whether it’s designing social graphics, writing email campaigns, updating your website, or launching ad campaigns there’s no limit to the number of requests. We work through them daily based on your plan’s turnaround time. You also get unlimited revisions until you love the final result.

Do I have to sign a long-term contract?

Nope. We believe in earning your business every single month. All our plans are month-to-month with no long-term commitment required. If you’re not happy, you can cancel anytime. We also offer a 14-day 100% satisfaction guarantee if we’re not the right fit, we’ll give you a full refund, no questions asked.

How fast will I get my marketing projects completed?

It depends on your plan. Our Startup plan delivers most task deliverables in 1-2 business days. Our Grow plan delivers in 1 business day. Our Scale plan delivers in 0-1 business days. Keep in mind these are turnaround times for individual tasks (like a first draft or design concept), not entire projects like a full website.

What if I already have someone doing marketing?

Perfect! We can work alongside your existing team or take over specific areas where you need support. Many of our clients have someone handling day-to-day tasks but need strategic help, execution support, or specialized skills like SEO, paid ads, or outreach campaigns.

Do you understand the Columbia market?

Absolutely. We understand the unique dynamics of Columbia and the Midlands from the state government and USC to the military presence at Fort Jackson and the diverse neighborhoods across Richland and Lexington counties. We know your competitors, your challenges, and how to message your services effectively to the local community. You won’t need to educate us. We already know the market.

What's included in unlimited marketing?

Everything you need to grow. That includes: website design and development, landing pages, SEO, paid advertising (Google, Facebook, LinkedIn), social media management, content creation, email marketing, graphic design, copywriting, funnel creation, direct outreach campaigns, strategy, and more. The only limit is your imagination.

How do I know this will work for my business?

We’ve helped multiple Columbia businesses grow using the exact strategies we’ll implement for you. Plus, our 14-day satisfaction guarantee means you can try us risk-free. If you’re not seeing value or results, you get your money back. Simple as that.

Choose Your Growth Plan

All plans include unlimited marketing tasks, unlimited revisions, and no long-term contracts.

ONE

$1,995/mo

One marketing task being worked on at all times.

TWO

$2,995/mo

Two marketing tasks being worked on at all times.

THREE

$3,995/mo

Three marketing tasks being worked on at all times.

Ready to Win More Customers in Columbia?

Stop losing business to the competition. Let's build a marketing engine that drives real customers, builds your local presence, and grows your Columbia business the right way.

Unlimited Marketing Services for Columbia SC Small Businesses