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Payroll Companies Use Direct Messaging on LinkedIn to Get Leads
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How Payroll Companies Can Use Direct Messaging on LinkedIn to Generate Qualified Leads for Less Than $60 a Month

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As a payroll company founder, your time is one of your most valuable assets. You’re likely juggling multiple roles, from managing operations to driving growth, and the idea of cold calling or spending hours a day prospecting might feel overwhelming. But what if I told you there\’s a way to generate qualified leads, build meaningful connections, and grow your community without breaking the bank—or your back? Enter LinkedIn Direct Messaging. This is one of the most underutilized marketing tactics for payroll companies, especially for founders who have a founder-led brand mindset but don’t have a full-time salesperson or the time to pick up the phone every day to make sales calls. Why LinkedIn Direct Messaging? LinkedIn Direct Messaging is a powerful tool for a few reasons: The Power of a Founder-Led Brand Mindset If you’ve embraced a founder-led brand mindset, LinkedIn Direct Messaging is your secret weapon. People love to connect with the faces behind the brands they do business with. As the founder, you bring authenticity, passion, and a personal touch that no sales team can replicate. By reaching out directly to potential clients, you can build trust and rapport in a way that feels natural and genuine. But even if you’re not fully comfortable with the idea of being the face of your brand, LinkedIn Direct Messaging still offers immense value. It allows you to scale your outreach efforts without needing to be on the phone all day. You can craft personalized messages, engage with prospects, and start building relationships—all within a few clicks. How Underdog Digital Helps Payroll Companies 5x Their Leads At Underdog Digital, we’ve helped payroll companies increase their leads by 5x within just three months, and LinkedIn Direct Messaging is one of the key strategies we use to achieve these results. We have the software and resources to streamline your LinkedIn outreach, ensuring that your messages are targeted, relevant, and well-timed. What We Offer: How to Get Started Ready to start generating qualified leads and building your community on LinkedIn for less than $60 a month? Here’s how to get started: Conclusion LinkedIn Direct Messaging is one of the most underutilized marketing tactics for payroll companies, but it doesn’t have to be. With the right strategy, you can generate qualified leads, make valuable connections, and build your community—all for less than $60 a month. At Underdog Digital, we’re here to help you maximize this powerful tool. Whether you’re ready to dive into our LinkedIn Masterclass or need us to handle the outreach for you, we have the expertise and resources to help you succeed. Don’t let this opportunity pass you by. Start leveraging LinkedIn Direct Messaging today and watch your payroll company grow. This blog post is an opportunity to drive sign-ups for the LinkedIn Masterclass and the Founder LinkedIn Management Service. We can further enhance the post by including a call-to-action with a link to these services or a form for readers to express interest.

What Is Founder-Led Branding? - Underdog Digital
Brand Identity

What Is a Founder-Led Brand?

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In today\’s competitive business landscape, the role of a company\’s founder extends far beyond boardrooms and executive decisions. Founder-led branding has emerged as a powerful strategy where the face of the company is not just a logo or a product, but the person who started it all. This approach leverages the personal journey, insights, and authentic content shared by founders on their personal social media pages to create a vibrant community around their brand. The Power of a Founder’s Voice Why is founder-led branding so impactful? Simply put, people connect with people. In an age where consumers are bombarded with faceless brands and polished marketing messages, the human element of a founder sharing their story, struggles, and successes can cut through the noise. It builds trust, fosters loyalty, and turns followers into brand advocates. For startups, this approach can be a game-changer. Early-stage companies often lack the massive marketing budgets of established players. Founder-led branding doesn\’t require a huge financial investment—just a bit of time and authenticity. The founder’s voice can provide the credibility and relatability that no amount of advertising dollars can buy. But it’s not just startups that can benefit. Large corporations can also harness the power of founder-led branding to maintain a human connection with their audience. Even as companies scale, the founder’s story remains a powerful tool to remind customers and employees alike of the core values and mission that drive the business. The Long-Term Benefits The benefits of founder-led branding extend far beyond initial engagement. When done consistently, it can lead to the creation of a loyal community that values what you stand for. This community isn’t just interested in your product; they’re invested in your journey. They want to see you succeed because they’ve been along for the ride, learning from your insights and sharing in your triumphs and failures. Strong founder-led brands can also have a significant impact on business growth. When people feel a personal connection with a brand, they are more likely to become repeat customers, refer others, and even advocate on your behalf. Over time, this can lead to exponential growth as your community of followers grows and strengthens. How to Start: Begin Posting! The beauty of founder-led branding is that it doesn’t require a complex strategy or a large team. It starts with a simple decision: to share your journey. Begin by posting regularly on your personal social media pages. Share insights about how you got where you are, lessons learned along the way, and the challenges you’ve overcome. But remember—don’t just sell your company. Provide value. Share stories that others can learn from. Engage with your audience by commenting on their posts and responding to their questions. Creating content consistently is key. This doesn\’t mean you need to spend hours every day on social media. Even just 5 minutes a day can make a difference. What matters most is authenticity and consistency. Over time, as you continue to share and engage, you’ll start to build a community of loyal followers who are interested in what you have to say. Examples of Successful Founder-Led Brands Take inspiration from some of the best in the business. Sara Blakely, the founder of Spanx, has built an empire not just through innovative products but by sharing her journey openly with her audience. She regularly posts about her entrepreneurial journey, offering advice and inspiration to others. Similarly, Tricia Wallwork from Milo’s Tea has used her personal story and commitment to quality to build a strong, loyal following. By being the face of her company, she has created a brand that resonates deeply with customers who value authenticity and transparency. Closer to home, Matt Vaadi, the founder of guHRoo, has embraced founder-led branding to grow his business. By sharing his insights and experiences in the payroll and HR industry, Matt has built a community of engaged followers who trust his expertise and value his content. It’s Time to Take the Leap The time to start your founder-led branding journey is now. This approach doesn’t cost a dollar but offers incredible returns. By creating connections, engaging with others, and consistently sharing valuable content, you can grow your business and create a community of loyal followers. At Underdog Digital, we specialize in helping founders on their branding journey. Whether you need coaching, content creation, or Executive LinkedIn Management (ELM) to connect with your target audience on LinkedIn, we’re here to support you every step of the way. Let’s work together to make you the face of your brand and build a community that will drive your business forward.

LinkedIn Profile Management for CEOs | Underdog Digital
LinkedIn

LinkedIn Profile Management for CEOs: The Key to Effective Founder-Led Branding

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In today’s fast-paced digital world, the role of a CEO extends far beyond the boardroom. It’s no longer enough to make big decisions behind closed doors. To truly make an impact, today’s CEOs need to be in the spotlight, leading their brands with authenticity, charisma, and a dash of personality. This strategy, known as founder-led branding, is becoming the secret weapon for businesses that want to cut through the noise and connect with their audience on a deeper level. But here’s the deal: while your CEO might have the vision and the voice, managing their presence on platforms like LinkedIn can be a whole different ballgame. That’s where LinkedIn management for CEOs comes into play. It’s not just about sharing updates—it’s about crafting a narrative that resonates, engages, and drives your brand’s success. What Exactly Is Founder-Led Branding? And Why Should Your CEO Lead the Charge? Founder-led branding is all about putting the face of your brand front and center. But it’s not just any face—it’s the person who embodies the brand’s mission, values, and story: your CEO. Why is this important? Because people connect with people, not just with logos or corporate jargon. When your CEO steps into the spotlight as the spokesperson for your brand, it humanizes the company, making it more relatable, trustworthy, and ultimately, more successful. Think of it this way: Imagine you’re choosing between two companies. One has a faceless, corporate image, while the other is led by a passionate CEO who is actively sharing their journey, insights, and vision with the world. Which one would you trust? Which one would you feel more connected to? The answer is clear. By putting your CEO at the forefront, you’re not just promoting a product or service—you’re telling a story, creating a movement, and building a community of loyal followers. CEOs Who Are Mastering Founder-Led Branding on LinkedIn Now, let’s take a look at some trailblazing CEOs who are absolutely nailing founder-led branding on LinkedIn. These leaders have turned their personal stories into powerful brand narratives, and they’re reaping the rewards. Marla Sofer: If you’re scrolling through LinkedIn and you spot Marla Sofer’s posts, you know you’ve struck gold. Marla is a dynamo in the world of entrepreneurship and finance—two topics that aren’t always the easiest to make exciting. But Marla does it with style and substance. As the visionary behind Knomee, she doesn’t just share insights; she delivers pure value. Her posts are packed with nuggets of wisdom that her community eagerly laps up. And here’s the kicker—Marla isn’t afraid to jump in front of the camera. Her videos are engaging, informative, and exactly what other founders should be doing to connect with their audiences. If you’re a founder looking to up your LinkedIn game, following Marla is a no-brainer. Mark A. Samuel: Meet Mark, the powerhouse behind IWON Organics. Mark’s journey from passion to action is nothing short of inspiring. He’s taken his love for health and wellness and turned it into a brand that resonates with a broad audience. But Mark doesn’t just stop at selling products—he’s selling a lifestyle, a commitment to better living. On LinkedIn, Mark’s posts are a masterclass in personal branding. He’s not just talking at his audience; he’s engaging with them, celebrating their successes, and inspiring them to lead healthier lives. His approach to founder-led branding is all about authenticity and connection, making him a must-follow for anyone interested in how personal passion can drive brand success. Leslie Greenwood: Leslie Greenwood is a beacon of light in the often-overlooked realm of community-building. As the Co-Founder of Wednesday Women, Leslie champions the power of individual connections and shared values. Her approach is rooted in the belief that communities thrive on genuine, value-driven engagement. Leslie’s LinkedIn presence is an extension of this philosophy. Her posts aren’t just about business—they’re about building meaningful relationships. Whether she’s highlighting the achievements of executive women leaders or sharing her insights on community engagement, Leslie’s page is a treasure trove of inspiration and practical advice. Her brand message aligns perfectly with her personal brand, making her a standout example of how to do founder-led branding right. Carlo Stocchetti: Carlo Stocchetti, CEO of The Bridges Group, is a leader who knows that success in real estate is about more than just closing deals—it’s about opening doors, literally and figuratively. Carlo’s LinkedIn is a mix of leadership insights, industry knowledge, and personal anecdotes that resonate with both seasoned professionals and newcomers alike. He shares his journey in a way that’s relatable and informative, offering lessons learned from his experiences in real estate. Carlo’s posts often delve into the realities of leadership, providing truth and transparency that aspiring leaders can learn from. If you’re looking for real, actionable advice from someone who’s been in the trenches, Carlo’s profile is a must-visit. Why Founder-Led Branding and LinkedIn Management Are a Winning Combination So, what’s the big takeaway here? Founder-led branding isn’t just a trend—it’s a powerful strategy that can elevate your brand to new heights. And LinkedIn is the perfect platform for your CEO to shine. But here’s the thing: managing a dynamic and impactful LinkedIn presence isn’t easy. It takes time, effort, and a deep understanding of how to connect with an audience. That’s where Underdog Digital comes in. We specialize in LinkedIn management for CEOs and executives, helping them craft and share their brand stories in a way that drives engagement and results. Whether it’s optimizing profiles, creating compelling content, engaging with followers, or handling direct messaging, we do it all. And the results speak for themselves—our clients have seen a 1000% increase in views, new clients who specifically mention LinkedIn activity as the reason they booked, and significant growth in conversations started.If you’re ready to take your founder-led branding to the next level and make your CEO the face of your brand, let’s chat. At Underdog Digital, we’re all about helping you shine on LinkedIn, so you can focus on what you do best—leading your company

How to Market a Small Business: A Comprehensive Guide - Underdog Digital
Business, Business Strategy

How to Market a Small Business: A Comprehensive Guide

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Picture this: It\’s another late night at your small business. The clock reads 11:30 PM, and you\’re still hunched over your laptop, trying to figure out how to get more customers through the door. Your product is great, your service is top-notch, but for some reason, it feels like you\’re shouting into the void. Sound familiar? If you\’re nodding your head, you\’re not alone. This scenario plays out in countless small businesses every night. You\’ve poured your heart and soul into your venture, but the harsh reality is that great products don\’t sell themselves. In today\’s crowded marketplace, effective marketing isn\’t just important – it\’s essential for survival. Maybe you\’ve tried boosting a few posts on Facebook, or you\’ve handed out flyers in your local community. Perhaps you\’ve even invested in a website, but it\’s sitting there like a digital business card, not bringing in the leads you hoped for. The world of marketing can feel overwhelming, especially when you\’re already wearing a dozen other hats as a small business owner. But here\’s the good news: you don\’t need a massive budget or a marketing degree to effectively promote your business. What you need is a strategic approach that leverages the right tools and tactics for your unique situation. In this guide, we\’re going to walk you through practical, proven strategies to market your small business. We\’ll cover everything from building a strong brand identity to harnessing the power of social media, SEO, and email marketing. We\’ll also explore how you, as the business owner, can become your brand\’s best ambassador through founder-led branding. So, grab a fresh cup of coffee (you\’ll need it!), and let\’s dive into the world of small business marketing. It\’s time to turn those late nights of worry into productive sessions that will propel your business forward. Small Business Marketing Basics Before diving into specific marketing tactics, it\’s crucial to establish a strong brand identity. This includes: Your website is often the first point of contact between your business and potential customers. Ensure it: 3. Search Engine Optimization (SEO) Improve your visibility in search engine results with these SEO strategies: Leverage social media to build brand awareness and engage with your audience: 5. Email Marketing Build lasting relationships with customers through email: Establish your expertise and attract potential customers with content: Complement your organic efforts with targeted paid advertising: Expand your reach through strategic relationships: To improve your marketing efforts over time: Marketing a small business requires a multi-faceted approach. Start by building a strong brand identity and website, then gradually implement various marketing tactics. Remember that consistency is key, and it\’s often better to excel in a few channels rather than spreading yourself too thin. Marketing a Small Business in Columbia, SC: The #1 Solution In the vibrant city of Columbia, South Carolina, small businesses are the lifeblood of our community. At Underdog Digital, we’re dedicated to supporting and empowering local enterprises with top-tier marketing services. Our unique model offers unlimited marketing tasks starting at just $995 per month, providing exceptional value and allowing you to focus on running your business while we handle your marketing needs. Why Choose Underdog Digital? A Local Marketing Agency Rooted in Columbia As a Columbia-based marketing agency, we have a deep understanding of the local market and the challenges small businesses face. Our commitment to supporting our community drives us to deliver tailored marketing solutions that help local businesses thrive. When you partner with us, you’re choosing a team that’s invested in the success of your business and the Columbia community. Unlimited Marketing Tasks for One Flat Fee Our flat-fee model offers unlimited marketing tasks for just $995 per month. This approach ensures that all your marketing needs are met without the stress of additional costs. Designed for small business owners, our model provides the flexibility and affordability needed to stay competitive. Comprehensive Marketing Services Our unlimited marketing tasks cover a wide range of services to enhance your business’s online presence and drive customer engagement. Here’s a breakdown of what we offer: The Underdog Advantage Tailored Marketing Strategies We recognize that each business is unique. Our marketing strategies are customized to meet your specific needs and goals, whether it’s increasing foot traffic, boosting online sales, or building a loyal customer base. Expert Team, Proven Results Our team of experienced marketing professionals brings a track record of success. We stay updated with the latest marketing trends and technologies, ensuring your business stays ahead of the competition. From SEO and social media to content creation and lead generation, we employ proven tactics to deliver real results. Supporting Columbia’s Small Businesses At Underdog Digital, supporting our local business community is our passion. We believe in building long-term relationships with our clients and contributing to the growth and success of Columbia’s business landscape. By choosing us, you’re not just getting a marketing service—you’re partnering with a team that’s dedicated to seeing your business thrive. Ready to Elevate Your Columbia Business? If you\’re ready to enhance your marketing efforts and achieve your business goals, contact us today. Learn more about how our unlimited marketing tasks can benefit your business. With Underdog Digital, you\’ll get the support you need to grow your brand, attract more customers, and succeed—all for one flat monthly fee. Get Started Today! Contact us now to schedule a consultation and discover how Underdog Digital can help your Columbia business succeed. Click the buttons below to get started! Learn More | Contact Us

Top 5 Business-Related South Carolina Podcasts You Should Know
Business Advice

Top 5 Business-Related South Carolina Podcasts You Should Be Listening To

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South Carolina is not only known for its beautiful landscapes and rich history but also for its thriving business community. As business professionals, we have the unique opportunity to learn from the trailblazers in our state who are shaping the local economy and driving innovation.  Whether you\’re a local entrepreneur or simply looking for some Southern business inspiration, there are several community-focused podcasts from the Palmetto State that you should add to your playlist.  Here are the top 5 business-related podcasts in South Carolina that provide valuable insights, stories, and advice for business owners and professionals alike. 1. Culture & Compliance  Hosted by Matt Vaadi Why Listen: Hosted by Matt Vaadi, CEO of guHRoo Payroll and HR, Culture & Compliance delves into the intricacies of building and maintaining a great company culture. Matt offers insights into hiring and retaining top talent through an awesome company culture, making this podcast a must-listen for HR professionals and business leaders who want to foster a positive work environment and improve employee engagement. 2. South Carolina Business Review Hosted by Mike Switzer Why Listen: Airing on South Carolina Public Radio, the South Carolina Business Review features interviews with business leaders, entrepreneurs, and economic experts from across the state. Host Mike Switzer brings a wealth of knowledge and experience to the show, offering listeners in-depth discussions on economic trends, business strategies, and the latest developments in South Carolina\’s business landscape. 3. The CEO Show with Carl Brown Hosted by Carl Brown Why Listen: Carl Brown, a prominent business leader in South Carolina, hosts The CEO Show, where he interviews top CEOs and business executives. The podcast provides a behind-the-scenes look at the challenges and successes of leading companies. Carl’s engaging interviews offer practical advice and inspiration for aspiring and established leaders. 4. The Shrimp Tank Charleston Hosted by Eric Elkins and Kenny Harrell Why Listen: The Shrimp Tank Charleston is part of a nationwide podcast network that interviews the brightest and best entrepreneurs around. Hosts Eric Elkins and Kenny Harrell bring on local business owners and entrepreneurs from Charleston to share their stories and business advice. This podcast is perfect for those looking to gain insights from successful business figures in one of South Carolina\’s most vibrant cities. 5. The Life in Accounting Podcast Hosted by Mark Goldman and Bruce Bramblett Why Listen: Although it covers a niche field, The Life in Accounting Podcast is incredibly valuable for business owners and professionals in South Carolina. Hosted by Mark Goldman and Bruce Bramblett, this podcast explores the careers and stories of accountants and finance professionals. It provides practical tips on financial management, accounting best practices, and insights into the financial aspects of running a business. These South Carolina-based podcasts offer a wealth of knowledge, inspiration, and practical advice for anyone interested in business. Whether you\’re looking to improve your company\’s culture, stay updated on economic trends, or gain insights from local entrepreneurs, these podcasts have something for everyone. Happy listening, and here\’s to your business success in South Carolina! 

25 Business Podcasts You Probably Haven’t Heard Of (But Should) | Underdog Digital
Business

25 Business Podcasts You Probably Haven’t Heard Of (But Should Be Listening To!)

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As a business owner, staying informed, inspired, and entertained can be a challenge. With the vast array of podcasts available, it\’s easy to overlook some hidden gems that can provide immense value. Here’s a curated list of 25 incredible podcasts that cover various business topics. These lesser-known shows are packed with valuable content, presented in fun and engaging ways, and offer fresh perspectives. Let’s dive in! 🌟 1. The Accidental Creative Hosted by Todd Henry Why Listen: Get practical insights on how to stay prolific, brilliant, and healthy in life and work. Ideal for creatives and business owners alike, Todd Henry shares tips on managing creativity, handling stress, and boosting productivity. 2. Marketing Over Coffee Hosted by John J. Wall and Christopher S. Penn Why Listen: This weekly podcast covers both classic and new marketing strategies in a relaxed, conversational format. Perfect for those looking to stay ahead in the marketing game, John and Christopher discuss the latest trends and tools in marketing. 3. The Smart Passive Income Podcast Hosted by Pat Flynn Why Listen: Pat Flynn shares his journey and interviews industry experts about building online businesses and creating passive income streams. A must-listen for entrepreneurial minds, this podcast provides actionable advice and real-life success stories. 4. The Productivity Show Hosted by Thanh Pham Why Listen: Focuses on productivity, time management, and self-improvement. Thanh Pham and guests offer actionable tips to help you work smarter, not harder. This podcast is perfect for anyone looking to enhance their efficiency and achieve their goals. 5. The Pitch Hosted by Josh Muccio Why Listen: Experience the thrill of the pitch room as entrepreneurs pitch their startups to a panel of investors. It\’s like Shark Tank, but in audio form! Learn from the pitches and feedback to refine your own business ideas and strategies. 6. How I Built This Hosted by Guy Raz Why Listen: Guy Raz interviews founders of some of the world\’s best-known companies, diving into their stories and lessons learned. Highly inspiring and motivational, this podcast reveals the ups and downs of building a successful business. 7. The $100 MBA Show Hosted by Omar Zenhom Why Listen: Offers bite-sized business lessons in under 20 minutes. Perfect for busy business owners looking to learn something new every day, Omar Zenhom provides practical advice on various aspects of running a business. 8. Business Wars Hosted by David Brown Why Listen: Tells the stories of the epic battles between industry giants. Learn from the successes and failures of the world’s biggest companies in a compelling, narrative format. This podcast is both educational and entertaining, making business history come alive. 9. The Art of Charm Hosted by AJ Harbinger and Johnny Dzubak Why Listen: Focuses on self-improvement, social dynamics, and relationship-building skills. Essential for networking and leadership, AJ and Johnny provide insights into how to improve your personal and professional relationships. 10. The Tim Ferriss Show Hosted by Tim Ferriss Why Listen: Tim Ferriss deconstructs world-class performers from eclectic areas to extract their routines, habits, and more. Get actionable advice from a variety of experts, making it a treasure trove of information for anyone looking to optimize their life and business. 11. Culture & Compliance Hosted by Matt Vaadi Why Listen: Matt Vaadi dives deep into the world of HR, offering insights into hiring and retaining top talent through an awesome company culture. This podcast is perfect for business owners and HR professionals looking to improve employee engagement, retention, and productivity. Matt\’s practical advice and expert interviews make this a must-listen for anyone serious about building a strong company culture. 12. Build Your Network Hosted by Travis Chappell Why Listen: Focuses on the power of networking and relationship-building in business. Travis Chappell interviews top networkers and business leaders to share their strategies for building meaningful connections. 13. The GaryVee Audio Experience Hosted by Gary Vaynerchuk Why Listen: Gary Vaynerchuk shares his insights on entrepreneurship, marketing, and personal branding. Known for his energetic and motivational style, Gary offers practical advice for growing your business and personal brand. 14. Entrepreneurs on Fire Hosted by John Lee Dumas Why Listen: Features interviews with successful entrepreneurs who share their journey, strategies, and insights. This daily podcast is packed with valuable tips and inspiration for anyone looking to start or grow a business. 15. The Influencer Podcast Hosted by Julie Solomon Why Listen: Focuses on the power of influence and how to leverage it for business success. Julie Solomon interviews influencers and experts to share their secrets on building and monetizing a personal brand. 16. Social Media Marketing Podcast Hosted by Michael Stelzner Why Listen: Provides insights and strategies for using social media to grow your business. Michael Stelzner interviews social media experts to discuss the latest trends and best practices. 17. Masters of Scale Hosted by Reid Hoffman Why Listen: Reid Hoffman, co-founder of LinkedIn, interviews iconic founders and leaders to uncover the secrets of scaling a business. This podcast offers valuable lessons on growth and innovation. 18. The Side Hustle School Hosted by Chris Guillebeau Why Listen: Offers daily episodes with practical advice on starting and growing a side hustle. Chris Guillebeau shares inspiring stories of people who have successfully turned their side projects into profitable businesses. 19. Online Marketing Made Easy Hosted by Amy Porterfield Why Listen: Amy Porterfield shares strategies and tips for online marketing, including email marketing, social media, and content creation. This podcast is perfect for entrepreneurs looking to enhance their online presence. 20. The School of Greatness Hosted by Lewis Howes Why Listen: Lewis Howes interviews successful people from various fields to uncover their secrets to greatness. This podcast offers inspiration and practical advice for achieving success in business and life. 21. Smart Agency Masterclass Hosted by Jason Swenk Why Listen: Focuses on helping digital agency owners grow their businesses. Jason Swenk shares insights and strategies for scaling and managing a successful agency. 22. Eventual Millionaire Hosted by Jaime Masters Why Listen: Jaime Masters interviews millionaires to learn how they built

5 Top YouTubers Sharing Their Small Business Journey | Underdog Digital
Social Media

5 Lesser-Known Top YouTubers Sharing Their Business Journey for Small Business Owners

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For small business owners, learning from the experiences of others can be incredibly valuable. While many high-profile entrepreneurs share their success stories, there are numerous lesser-known YouTubers who provide genuine, relatable insights into their business journeys. These creators often focus on the day-to-day challenges and triumphs of running a small business, offering practical advice and inspiration. Here are five lesser-known YouTubers that every small business owner should follow. 1. Roberto Blake – Create Awesome Channel: Roberto Blake – Create Awesome Why Follow: Roberto Blake is a creative entrepreneur and marketing expert who shares his journey of building a successful online business. His channel covers topics like content creation, personal branding, and social media marketing. Roberto’s insights on leveraging different platforms and creating compelling content are invaluable for small business owners looking to stand out online. Must-Watch Video: How to Grow a YouTube Channel in 2023 2. The Honest Entrepreneur Show – Tom Ross Channel: The Honest Entrepreneur Show Why Follow: Tom Ross, the founder of Design Cuts, shares his honest and unfiltered experiences of running a business. His channel covers a wide range of topics, including marketing, mental health, and productivity. Tom\’s candid approach provides valuable lessons for small business owners looking for real, actionable advice. Must-Watch Video: The Real Struggles of Being an Entrepreneur 3. Shelby Church – Shelby Church Channel: Shelby Church Why Follow: While Shelby Church initially started her channel with lifestyle content, she has since shifted to focus on her journey as an entrepreneur. Shelby provides insights into the business side of being a content creator, including monetization, brand deals, and managing multiple income streams. Her practical tips are beneficial for anyone looking to turn their passion into a profitable business. Must-Watch Video: How I Make Money on YouTube with a Small Channel 4. Casually Explained – Business and Marketing – James C. Channel: Casually Explained – Business and Marketing Why Follow: James C. combines humor with insightful business advice on his channel, making complex concepts more accessible and entertaining. His content ranges from marketing strategies to personal development tips, all aimed at helping small business owners succeed. The unique presentation style ensures that learning about business is both fun and informative. Must-Watch Video: Marketing 101: How to Market Your Small Business 5. Smart Passive Income – Pat Flynn Channel: Smart Passive Income Why Follow: Pat Flynn, though not entirely unknown, remains a hidden gem for many small business owners. His channel is dedicated to sharing his journey of building passive income streams through various online businesses. Pat\’s transparent and detailed approach provides a roadmap for entrepreneurs looking to create sustainable, passive income sources. Must-Watch Video: How I Built a Six-Figure Online Business These lesser-known YouTubers offer valuable insights and practical advice for small business owners. By following their journeys, you can gain inspiration and learn strategies that can be applied to your own business. Whether you’re looking for marketing tips, productivity hacks, or personal development advice, these channels have you covered. HOW UNDERDOG DIGITAL CAN HELP YOU At Underdog Digital, we understand the power of storytelling and the impact it can have on your business. Our team specializes in helping Founders, CEOs, and entrepreneurs create and execute their own YouTube channels, establish a strong presence on social media, and develop compelling stories that resonate with their audience. By leveraging the strategies shared by these YouTubers and combining them with our expertise, you can effectively grow your business and build a loyal following. Happy watching, and here’s to your business success!

Underdog Digital Announces Partnership with Strayboots to Provide Unlimited Marketing Services
Business

Underdog Digital Announces Partnership with Strayboots to Provide Unlimited Marketing Services

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Columbia, SC — July 9, 2024 — Underdog Digital, a premier local marketing agency renowned for its innovative strategies and community driven approach, is thrilled to announce its partnership with Strayboots, a leading corporate scavenger hunt and team-building company. This collaboration marks a significant milestone as Underdog Digital extends its unlimited marketing services to enhance the company\’s digital presence and engagement. Strayboots has established itself as a frontrunner in the corporate team-building industry, offering unique scavenger hunts and interactive experiences that foster collaboration, creativity, and fun. With a strong commitment to delivering exceptional experiences, the company has transformed team-building activities for companies worldwide. We are incredibly excited to partner with Strayboots, said Karen Altman, Director of Marketing at Underdog Digital. Their innovative approach to team building aligns perfectly with our creative marketing strategies. By providing unlimited marketing services, we aim to amplify the company\’s reach and impact, helping them connect with even more organizations looking to enhance their team dynamics. Through this partnership, Underdog Digital will deliver a comprehensive suite of marketing services to the company, including: This collaboration is set to revolutionize the company\’s marketing efforts, enabling them to connect with a broader audience and showcase the benefits of their corporate scavenger hunts and team-building activities. For more information about Underdog Digital and their services, visit www.underdogdigital.com. To learn more about the company and their team-building experiences, visit www.strayboots.com. About Underdog Digital Underdog Digital is a leading digital marketing agency based in Columbia, SC. Specializing in community-focused marketing solutions, the agency is dedicated to helping businesses of all sizes achieve their marketing goals through innovative strategies and creative execution. Their unlimited marketing tasks model for a low monthly-fee allows businesses to grow without paying an arm and a leg. About Strayboots Strayboots is a premier corporate scavenger hunt and team-building company that creates interactive and engaging experiences for organizations worldwide. With a focus on fostering teamwork, creativity, and fun, the company offers unique solutions to enhance corporate culture and team dynamics. Media Contacts: Underdog DigitalKaren Altman, Director of MarketingEmail: karen@underdogdigital.comPhone: (803) 555-1234

Business

Building a Community Through Personal Branding: Fueling Small Business Growth

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In today’s competitive landscape, small businesses need more than just a great product or service to thrive. They need a loyal community of customers, advocates, and partners. One of the most effective ways to build this community is through personal branding. By establishing a strong personal brand, small business owners can create genuine connections, foster trust, and ultimately drive growth. Here’s how you can leverage personal branding to build a thriving community around your small business. Understanding Personal Branding Personal branding is the practice of marketing yourself and your career as a brand. It’s about showcasing your unique strengths, values, and personality to differentiate yourself from others. For small business owners, a well-crafted personal brand can humanize your business, making it more relatable and trustworthy. Why Personal Branding Matters for Small Business Growth Steps to Build a Strong Personal Brand Measuring the Impact of Your Personal Brand To ensure your personal branding efforts are driving small business growth, track key metrics such as engagement rates, follower growth, website traffic, and conversion rates. Use these insights to refine your strategy and continue delivering value to your community. Case Studies: Success Stories Conclusion Building a community through personal branding is a powerful strategy for small business growth. By being authentic, sharing valuable content, and engaging with your audience, you can create meaningful connections and foster a loyal following. As your personal brand grows, so will your business, paving the way for long-term success. Embrace the power of personal branding and watch your small business flourish.

How to Get High ROI from Facebook Groups for Small Businesses | Underdog Digital
Social Media

Beyond Ads: High ROI from Facebook Groups for Small Businesses

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How Facebook Groups can be your most valuable marketing tool at no cost. One often underutilized yet highly effective marketing strategy for any small business is leveraging Facebook Groups.  The Power of Facebook Groups for Small Businesses Facebook Groups provide a platform for businesses to engage with a highly targeted audience. Unlike traditional marketing methods, groups foster a sense of community and trust, which is invaluable for small businesses. Here’s why investing time in Facebook Groups is beneficial: Examples of Industry Utilization Various industries have successfully leveraged Facebook Groups to maximize their ROI. Here are a few examples: Example for Columbia, South Carolina – nearly 100k members just in this handful of groups The Numbers: Average Group Size and Relevance The average size of a Facebook Group can range from a few hundred to several thousand members, depending on the niche and location. For small businesses, the key is to join groups where the majority of members are likely to be interested in their products or services. For example, a home service company joining a local real estate group with 2,000 members is tapping into a pool of potential customers who are actively seeking or managing homes – a perfect fit for their services. Similarly, a local gym joining a fitness enthusiast group with 1,500 members ensures they are reaching individuals who are already invested in health and fitness. Strategies for Success To maximize ROI from Facebook Groups, small businesses should focus on the following strategies: Conclusion Investing time in Facebook Groups is a powerful, cost-effective strategy for small businesses to enhance their marketing efforts and achieve high returns. By targeting specific groups, actively participating in discussions, and consistently providing value, businesses can build authentic connections, increase brand awareness, and unlock new opportunities. So, if you haven’t yet tapped into the potential of Facebook Groups, now is the time to start. Dive in, engage with your community, and watch your small business thrive.