Owning a business in Myrtle Beach is like riding a wave, summers are electric with tourists flooding the boardwalk, but the off-season can feel like the tide’s gone out. I know how tough it is to keep the momentum going when things quiet down. But here’s the thing: with a few heartfelt strategies, you can keep your business buzzing all year long. Below, I’m sharing three personal, practical ways to generate business during the off-season, with a nod to how a thoughtful digital marketing approach, like the kind from Underdog Digital, can help you connect with your community in an authentic way.
1. Get Cozy with Your Community Through Local Events
The off-season doesn’t mean Myrtle Beach shuts down, it’s when the town’s heart shines through. Locals and off-season visitors still flock to festivals, markets, or charity events, and you can be part of that warmth. Picture your coffee shop hosting a “Locals’ Latte Night” with acoustic music and seasonal drinks, or your boutique sponsoring a holiday craft fair. These moments make people feel connected to your business, like it’s part of their story.
Spreading the word is where the magic happens. A team that gets your vibe can craft social media posts or emails that feel like they’re coming from you, not some corporate playbook. Using tools like social listening, they can pick up on what’s trending in Myrtle Beach, maybe locals are craving cozy winter events and tailor your outreach to hit home. It’s about creating a genuine connection, not just filling seats.
2. Show Locals Some Love with Tailored Promotions
You and I both know locals are the backbone of your business when the tourists head home. Why not make them feel special? Offer a “Myrtle Beach Locals” discount or a loyalty perk that says, “We’re in this together.” For example, if you run a seafood spot, maybe roll out a winter comfort menu with a deal for repeat diners. Or if you’ve got a small hotel, offer a cozy “staycation” package to give locals a break without breaking the bank.
Getting these offers in front of the right people takes a little finesse. A website that feels like an extension of your business, paired with emails that speak directly to your customers, can make all the difference. A custom CRM, like what some marketing folks use, helps you keep track of who loves what, so your messages feel personal like a note from a friend. Plus, using data to see which deals are clicking lets you focus on what’s bringing folks back to you.
3. Share Your Story Online with Heartfelt Content
When the streets get quieter, your online presence can keep your business alive and vibrant. Think about it: a strong search engine optimization (SEO) strategy can help someone Googling “Myrtle Beach winter activities” find your kayak rental shop’s blog post on “Why Winter Paddling in Myrtle Beach Is a Hidden Gem.” Pair that with social media posts that show the real you—maybe a quick video of your team decorating for the holidays or a customer sharing why they love your place. It’s about building a relationship, not just a transaction.
Keeping your brand’s voice consistent across your website, social media, and emails makes customers feel like they know you. A team that takes the time to really understand your story, like the folks at Underdog Digital, can craft content that feels true to you. They use analytics to see what’s resonating—maybe that blog post is driving clicks or that Instagram story got tons of love—so you can keep doing what works without wasting energy.
Keeping Your Business Warm All Year
The off-season in Myrtle Beach isn’t a time to slow down—it’s a chance to build deeper connections with your community. By hosting events, offering locals-only perks, and sharing your story online, you can keep your business thriving no matter the month. A digital marketing team like Underdog Digital, with their knack for AI-driven tools and data-backed strategies, can help you make these ideas feel personal and authentic, without sounding like a sales pitch. Ready to make your business a year-round favorite? Let’s start telling your story today.
