Results from the monthly reports. Not the brochure.
Every number on this page comes from an Underdog client monthly report. Lead increases are shown as percentages.
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Client results across UnderdogOS
GreerWalker stopped guessing what marketing was doing.
A middle-market CPA firm fights on two fronts. It needs business-owner leads, and it needs to hire accountants. Most firms run both on referrals and gut feel. Nobody can tell you how many leads came in last month, or which post actually reached anyone.
Underdog launched a new website, published content every month, ran LinkedIn, Facebook and Instagram, sent email when the firm had something to say, promoted events, and put recruiting pages in front of candidates. Then we put it on one scoreboard, every 30 days.
You don't need a bigger ad budget. You need to know what happened last month. Same playbook, built for your buyers.
Across industries. Same system.
Payroll and PEO clients are a big part of the work. So are CPAs, healthcare and wellness, nonprofits and franchises. Here are the stories we can source cleanly today.
A Madison PEO that owns its local search.
Every PEO sells the same promise. When the pitch sounds the same, the PEO that shows up first gets the call. For a local PEO, that means winning the “near me” search and putting the people who run the company in front of buyers every week.
We tracked local SEO, built lead magnets, ran the leader's LinkedIn, kept the company page and newsletter moving, and reported it every month.
From barely found to 10x organic search in three months.
In January 2026, organic search brought 33 sessions. Most traffic came from Facebook. A recruiting firm that depends on the feed is at the mercy of the algorithm. It needs to show up when a managing partner searches for a legal recruiter.
Underdog rebuilt and added website pages, tracked local SEO keywords, ran LinkedIn posting and direct-message outreach for the leaders, and sent cold email to California and Texas law firms.
7x more cold email replies. Conversations with law firms, on purpose.
Small HR and payroll firms live on referrals. When referrals slow down, there's no system for finding the next client. This Houston-area firm needed a second pipeline it controlled.
Underdog ran SalesHandy cold email (including a law-firm campaign), tracked Houston-area SEO terms, published Texas-specific guides, and kept a monthly newsletter plus social calendar moving.
People wanted to help. The old website made them work for it.
A donor shows up ready to give. A volunteer wants a Saturday build. A family wants to know if they qualify for a home. All three used to hit the same crowded pages and dig. Some of them gave up.
Underdog rebuilt habitatcsc.org on WordPress around four doors: Donate, Volunteer, ReStore and Homeowners. Then kept SEO, social, email and campaigns running every month so those doors stayed busy.
One system. Three pillars. One scoreboard.
These numbers didn't come from a one-off campaign. They came from the same monthly system we run for clients: Website (CRO, SEO, AEO), Cold Outreach, and Thought Leadership. That's UnderdogOS at $1,995/month. Want ads too? Paid ads live inside UnderdogOS+ at $2,995/month.
You get one team, one plan, and a report every month that shows what moved.
- Website (CRO, SEO, AEO)In UnderdogOS
- Cold outreachIn UnderdogOS
- Thought leadershipIn UnderdogOS
- Paid adsUnderdogOS+
| Channel | Result |
|---|---|
| Cold email | 50 positive replies from 14,365 prospects contacted (2.07% reply rate). Those positives booked into meetings. |
| LinkedIn outreach | 17.3% accept rate · 21.1% reply rate |
| Thought leadership | 57,646 LinkedIn impressions in 28 days · +250% vs. prior 28 days |
| Website | Active users +61.1% · page views +41.0% · events +45.1% |
Want numbers like these on your next report?
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Client results vary by market, offer and starting point. Figures shown exactly as reported in Underdog monthly client reports (and, where noted, calculated from those report figures). Some clients shown by name are pending written permission before a public launch of this page.