In today’s social-obsessed world, the lines between personal and professional brands are often blurred. Founders who recognize the power of their personal brand and strategically align it with their company’s identity can unlock unparalleled growth and influence in their industry.
This symbiotic relationship between a founder’s personal presence and their company’s brand not only humanizes the business but also establishes the founder as a thought leader, fostering trust and loyalty among consumers. Let’s delve into how this dynamic works and examine two examples like Sara Blakely from Spanx and Matt Vaadi from guHRoo. These two have completely different businesses, but the same founder-led mindset.
The Personal Touch: Building Trust and Authenticity
One of the primary benefits of founders using their personal brand to promote their company is the authenticity they bring. Consumers today crave genuine connections and transparency. When founders share their journey, struggles, and successes, they create a relatable narrative that resonates with their audience.
For instance, Sara Blakely, the founder of Spanx, often shares personal stories and motivation on her social media platforms. By doing so, she not only promotes Spanx but also builds a personal connection with her followers. Her authenticity and willingness to share both her achievements and failures have endeared her to millions, making Spanx a beloved brand that represents more than just shapewear—it stands for resilience and innovation.
One of the things she is most known for is her ‘mugshots’
Becoming a Thought Leader: Shaping Industry Conversations
Founders who actively engage on social media and other platforms can position themselves as thought leaders in their industry. This not only enhances their personal reputation but also elevates their company’s status. Thought leadership involves sharing valuable insights, industry trends, and forward-thinking ideas that can influence and inspire others.
Matt Vaadi, founder of guHRoo, exemplifies this approach. By regularly posting on social media about HR trends, leadership strategies, and company culture, he has established himself as an authority in the HR space. His insights not only benefit his followers but also enhance guHRoo’s reputation as a forward-thinking, resource-based company. This dual branding strategy ensures that both Vaadi and guHRoo are seen as leaders in their field.
Building a Network: Leveraging Connections for Growth
Active personal branding also involves networking and building connections that can lead to business opportunities. Founders who are visible and active on social media can attract potential partners, investors, and customers who align with their vision and values.
Through her vibrant social media presence, Sara Blakely has connected with numerous influential figures across various industries. These connections have not only provided her with valuable opportunities for collaboration and growth but have also expanded Spanx’s reach and influence.
Humanizing the Brand: Creating a Relatable Identity
When founders put their face to the brand, they humanize the company, making it more relatable and approachable. This is especially crucial for startups and small businesses that are still building their reputation and customer base.
Matt Vaadi’s personal engagement on social media helps humanize guHRoo, a company dedicated to making HR services accessible and efficient for small businesses. By sharing personal anecdotes, industry tips, and behind-the-scenes glimpses into his entrepreneurial journey, Vaadi makes guHRoo more than just a service provider—it becomes a trusted partner that understands and addresses the real challenges faced by its clients.
Strategic Storytelling: Crafting a Compelling Narrative
The art of storytelling is central to effective personal branding. Founders who can craft and share compelling stories about their journey, their company’s mission, and the impact of their work can captivate and engage their audience on a deeper level.
Sara Blakely’s storytelling prowess is evident in her social media posts, interviews, and public appearances. She consistently shares the story of how she started Spanx with just $5,000 in savings and a relentless drive to solve a common problem faced by women. This narrative not only inspires aspiring entrepreneurs but also reinforces Spanx’s brand identity as a company rooted in innovation and perseverance.
Conclusion: The Symbiotic Power of Personal and Corporate Branding
The connection between a founder’s personal branding and their company’s success is undeniable. By actively promoting their personal brand in tandem with their company, founders like Sara Blakely and Matt Vaadi create a powerful synergy that drives both personal and business growth. They establish trust, build thought leadership, expand their networks, humanize their brand, and craft compelling narratives that resonate with their audience.
In an era where authenticity and connection are paramount, founders who embrace this strategy are not only propelling their companies to new heights but are also shaping the future of their industries. As more entrepreneurs recognize the value of this approach, the impact of personal branding will continue to grow, creating a landscape where the face behind the company is just as important as the company itself.
Underdog Digital is helping founders dive into founder-led branding. Learn more here.
