What is the Average Cost of Hiring a Marketing Agency in 2024? Let’s Break it Down

We’re giving you the cost right from the start – small businesses are looking to pay, on average, between $4,000 – $10,000 per month to get all the services they need. But, there are other options.

In today’s competitive market, marketing is crucial for small business success. However, understanding the cost of hiring a marketing agency in 2024 can be challenging due to the wide range of services and pricing models available. We’re going to break down the costs involved, compare different types of agencies, and introduce an innovative solution from Underdog Digital that offers that is breaking the mold compared to traditional marketing agencies.

Full-Service Marketing Agencies: All-in-One Solutions

A full-service marketing agency offers comprehensive marketing solutions, covering everything from social media management and SEO to content creation and web development. In 2024, the average cost of hiring a full-service marketing agency ranges from $4,000 to $10,000 per month. This fee generally includes:

  • Social Media Management
  • SEO and SEM Services
  • Content Marketing
  • Email Marketing
  • Web Design and Development
  • Graphic Design
  • Analytics and Reporting

While these agencies provide a holistic approach to marketing, they may not be the most cost-effective option for small businesses with limited budgets.

Underdog’s Unlimited Marketing Service Model

Specialty Agencies: Focused Expertise

Specialty agencies concentrate on specific areas of marketing, allowing businesses to target particular needs without investing in a full-service package. Here’s a breakdown of the average costs for various specialty agencies:

  1. Social Media Marketing Agencies: $2,000 to $5,000 per month
  2. SEO Agencies: $1,500 to $4,000 per month
  3. Content Marketing Agencies: $2,000 to $6,000 per month
  4. Web Development Agencies: $3,000 to $15,000 (one-time project fee)
  5. PPC Management Agencies: $1,000 to $3,000 per month + ad spend

While hiring a specialty agency can be beneficial for targeted campaigns, the costs can add up quickly if multiple services are required.

The Contractor Conundrum: Are You Really Saving?

Many small businesses opt to hire individual contractors or freelancers for their marketing needs, believing this to be a more cost-effective solution. However, contractors often charge higher rates for their specialized services. For instance:

  • Social Media Manager: $50 to $150 per hour
  • SEO Specialist: $75 to $200 per hour
  • Content Writer: $0.10 to $0.50 per word or $50 to $150 per hour
  • Web Developer: $75 to $150 per hour

When combining the costs of multiple contractors, small businesses may end up spending more than they would with a full-service or specialty agency.

Underdog Digital: A Game-Changing Solution

Underdog Digital offers a unique model designed to address the financial challenges small businesses face when seeking quality marketing services. With Underdog Digital, you get unlimited marketing tasks and services for a flat monthly fee that’s often less than the cost of hiring a part-time internal marketing person. Here’s what you can expect:

  • Unlimited Tasks: Whether you need social media posts, blog articles, SEO optimization, or email campaigns, Underdog Digital handles it all.
  • Behind-the-Scenes Support: From strategy development to analytics and reporting, you receive comprehensive support to help grow your business.
  • Cost-Effective: A flat rate that simplifies budgeting and eliminates the need for multiple contractors or agencies.

Choosing the Right Fit for Your Business

With numerous options available, selecting the right marketing solution for your small business can be daunting. Here are a few tips to guide your decision:

  1. Assess Your Needs: Determine which marketing services are essential for your business and prioritize them.
  2. Evaluate Your Budget: Understand what you can afford monthly or annually and compare it to the pricing of different agencies and contractors.
  3. Consider Value Over Cost: Look for a solution that offers comprehensive services and support at a reasonable price, rather than just the cheapest option.
  4. Seek Flexibility: Choose a provider that can adapt to your changing needs and grow with your business.

Underdog Digital’s innovative approach offers small businesses a cost-effective and comprehensive marketing solution, providing the expertise and support needed to thrive in today’s market. By understanding your options and evaluating your needs, you can make an informed decision that aligns with your business goals and budget.

Ready to revolutionize your marketing strategy? Explore how Underdog Digital can help your small business achieve its full potential.

Ready to revolutionize your marketing strategy? Explore how Underdog Digital can help your small business achieve its full potential.

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